11/24/2023 0 Comments Hibiki whiskey fox newsI’ll say that again the entire Japanese whisky output, is the same as two of Scotland’s distilleries. The entire whisky output of the Japanese nation stands at the same as only two of Scotland’s in the Glenfiddich and the Glenlivet. It was only a matter of time before the announcement from Suntory came. Based on an excessive demand, which has literally decimated the stockholding warehouses at Suntory. The problem was never a case of if Japan would run out of aged statement whisky, it was a case of when. Around the world people were now taking note of the Japanese whisky phenomenon and in particular Hibiki 17. Since then it has won 4 international gold medals cementing it’s legendary status among the greats. No one took any notice of Japanese whisky until 2003 where Bill Murray’s Lost in translations famous “it’s Suntory time” scene, showcasing the Hibiki 17. Suntory and Nikka are the two powerhouses of Japanese whisky and the country currently has eight operational single malt distilleries. Japan has been producing wonderful single malt whisky ever since, with Taketsuru founding another distillery in 1934 called Yoichi, later becoming Nikka. In 1923 Taketsuru formed Japan’s first distillery – Yamazaki. There he learned the art of making malt whisky which he took back to Japan along with his Scottish wife. In 1919 Taketsuru began his apprenticeship at Longmorn distillery and then completed it at the Hazelburn distillery. The story begins at the University of Glasgow when in 1918 the founder of Japanese whisky Masataka Taketsuru enrolled when he studied organic chemistry. In this latest blog post we explore the reasons why Hibiki 17 has become the whisky’s new hottest asset, overnight. Ultimately the retail price for this bottle has increased from around AUD$200 in 2018 (pre-Suntory announcement) to over AUD$1200 today. This has in turn sparked a global hunt for this elusive bottle from drinkers, collectors and of course investors. Japanese whisky giant Suntory, announced on 16th May 2018 the discontinuance of the Hibiki 17 year old and Hakushu 12 year old.
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